HOW TO GET MORE EYES IN FRONT OF YOUR BUSINESS
Getting more eyes in front of your business is a lot harder than others think. It takes a lot of work and continuous effort to do this. All of the marketing gurus will tell you that it is a numbers game. The more people that you put your business in front of the more leads and sales that you will generate. While this is a very true statement, we must not forget about a more important factor. That is quality over quantity. We must remember that while having a huge following is great, if those fans are not interested in what you have to say or bring to the table, those followers are dead weight. While we need to make sure that are business gets in front of people each day, we have to make sure that they are the "right" people that need your products or the services you are providing. Every 60 seconds:
Not to mention all the offline marketing activities that are done as well. So you may ask yourself, how can my business get noticed when there are so many other companies out there and it seems that competition is huge? Do not be discouraged, every business goes through this. The following tips are a few quick actionable steps that you can take to keep more "targeted eyes" introduced to your business.
1. Make sure that you are branding yourself. Brand yourself so that you can stand out from your competition is vital in business. No one wants to work with the same business that everyone else sees. For example, if you are an Avon representative, make sure you brand yourself and introduce your products to others as you let others know who you are, how you can help them and why your products that you are promoting are so amazing. Gone are the days where people respond to company advertised ads and posts. People want to learn about you, the person behind the product. Make sure you are giving people a reason to buy from you and that you are satisfying the know, like, trust factor with your potential clients.
2. Create how to posts, blogs or videos that are centered around your products. If you are selling weight loss products, you can create exercise videos or e-books for your prospects. This also helps you to be viewed as an expert in your industry and it also helps you with your branding as well. The more personal products (digital products) that you have to offer to your followers, the more eager your followers will want to purchase your company products.
3. Be consistent with your advertising. Advertising is not a “one and done” effort. You need to keep your name in front of your followers frequently. Research shows that as humans our memory is short. After a month, we can recall only about 25% of the messages we saw. So make sure your are seeing more of you on social media and through email. Email marketing is a great way to get your prospects that maybe interested in your product now, to buy later. 98% of the time, customers will not buy the first time they see a product promoted or advertised. If you need help with email marketing, take a look at my free passive income bundle course. Within this course you will find a module about email marketing to help you get started. Advertising is a "must" activity that needs to be completed everyday in your business.
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